Is Non-Alcoholic 'Champagne' the Future of Sports Celebrations?

At a recent Swiss National Cycling event, the GP Cham-Hagendorn - a one-day event of cycling road races - Noughty was chosen for the winners to celebrate with on the podium.  Could this move be the future of sporting events?

Aligned with high performance, health and focus, Noughty's Swiss distributor VE Refinery provided its organic, low sugar and alcohol-free Noughty Sparkling Wines at the Sponsor Zone and welcomed thirsty athletes with a chilled glass to celebrate.

Anja Grossmann (pictured) won on the day and toasted her victory with a well-earned bottle of Noughty Sparkling Rosé!

Other winners included Noah Boegli (Elite _ Amateur) and Larissa Tschenett (Frauen FE).

Unlike many common beverages found at sporting events which are often full of sugar and additives, Noughty is naturally low in sugar and with just 2.9g of sugar per 100ml and just 14 calories per glass, it's the perfect answer to a hangover free cycling Sunday. 

As always, Noughty was excited to lead the way in low sugar, delicious and healthy beverage alternatives for sporting, competitive and high focus events by providing the finest adult alcohol-free alternatives and we're working hard to increase our presence across events like this.